Ally

Ally is a mental wellness brand built on the belief that women deserve better support for how they actually think, feel and cope.

Founded by Linn Elthammer, whose work spans neuroscientific research teams at Harvard and Cambridge, Ally was created to bridge the gap between complex brain science and everyday mental wellbeing. Rather than chasing instant calm or peak performance, the brand focuses on foundational systems — from the gut–brain axis to cortisol regulation and neuroplasticity — that shape how resilient and balanced we feel over time.

What we love about Ally is its refusal to dramatise mental health. The formulas are evidence-based, thoughtfully designed and intended to work quietly in the background of busy lives. No hype, no optimisation culture — just science-led support that helps your baseline feel a little more manageable.

Chosen by Dandy for women who value clarity, credibility and substance — without the noise.