Laro

Laro London is oral care for women who read ingredient lists — and expect their toothpaste to earn its place on the shelf.

Founded by Beth Bisley, the brand was born out of a simple frustration: we obsess over skincare formulations, yet squeeze mystery chemicals into our mouths twice a day. Laro rethinks that equation. No fluoride overload. No SLS foam party. No unnecessary fillers. Just clean, effective formulas that respect your oral microbiome and actually taste good.

But it’s not just what’s inside the tube. Laro understands that daily rituals deserve design consideration. Aluminium tubes. Plastic-free packaging. Toothbrushes you don’t want to hide in a drawer. Everything feels elevated — more Aesop bathroom energy, less chemist aisle chaos.

What sets Laro apart is its balance of performance and restraint. The formulas are gentle but effective, refreshing without being abrasive, and designed to support long-term oral health rather than deliver a harsh, minty shock.

This is oral care that feels grown-up. Considered. Slightly smug in the best way.

Curated by Dandy for women who like their routines clean, their bathrooms chic, and their essentials intelligently formulated.