In the increasingly murky waters of celebrity beauty, Dua Lipa’s latest move lands with the kind of clean precision we’ve come to expect from her. DUA, her newly launched skincare brand, arrives not as another pastel-packaged cash grab, but as a collaboration with Augustinus Bader – the German biotech brand known for its clinically charged creams and celebrity devotees. Together, they’ve created a three-step routine aimed, ostensibly, at Gen Z: a cleanser, serum, and moisturiser, each powered by a re-engineered version of Bader’s famed “TFC” skin-cell technology.

The messaging is clever: a younger-skin-friendly luxury, simple, science-backed, and aspirational. On paper, it reads beautifully. In practice, the price tag lands like a reality check. A cleanser sits around £32, the serum nudges past £60, and the moisturiser clocks in at £65. That’s significantly cheaper than Bader’s flagship lines, yet for many young women juggling student loans, rent, and the endless lure of brunch culture, it’s still a serious splurge. Accessible luxury? Perhaps. Relatable luxury? Not quite.