Consumption, in pretty much all forms, characterises the Christmas season, whether that means drinking more, eating more, shopping more, or buying excessive amounts of gifts for others.
Whilst there’s nothing wrong with the odd bit of consumption (everything in moderation), for some reason, in the UK we have a particularly unusual mindset when it comes to consuming alcohol.
Whether at Christmas or during the summer, alcohol almost always plays a big role in our time spent with family and friends.
Unlike other countries in Europe that seem to enjoy alcohol to enhance the experience that they’re already having, in the UK there’s a feeling that we not only seem to create social events that revolve around alcohol, but we also drink with the intention to get drunk.
Therefore, it’s not surprising that during celebrations and social gatherings around Christmas (especially since it’s a time of joy and increased socialisation), alcohol plays a big role.