There’s a shift happening at Dandy. It’s been bubbling quietly in the background for a while, but now we’re stepping into it properly. July marks the beginning of a new chapter — not a relaunch, not a rebrand, but a deepening. A turning of the dial towards something more layered, more collaborative, and more personal.
This month, you’ll start to see a new rhythm emerge. A new brand spotlight every week — ones we’ve tested, loved, and genuinely believe in. These aren’t trend-led picks or affiliate fluff. They’re products and people we’re proud to stand beside. Whether it’s a clever piece of tech, a supplement that’s actually making a difference, or beauty that does more than sit pretty on your shelf — everything will come with context, story, and honest opinion.
But it goes beyond that. We’re not just spotlighting brands — we’re pulling back the curtain. On Dandy. On me. On what it takes to build something real in a world that often rewards the opposite. This month, things are getting more transparent, more conversational, and more human.
Why We’re Doing It
The wellness world is saturated. Everywhere you look, there’s another product launch, another miracle promise, another curated grid of “essentials.” But somewhere in all that noise, the honesty got lost. The real stories — the missteps, the workarounds, the lived experience — became secondary to aesthetics.
At Dandy, I never wanted to be part of the noise. I wanted to create a space that felt like clarity. And so the Dandy Dossier will become a monthly anchor. A place where I can speak directly to you. Founder to reader. Human to human. No PR polish. No brand speak.
This is where I’ll share what’s happening behind the scenes - the experiments, the tough calls, the small wins. What I’m learning, what I’m questioning, and what I’m hoping Dandy can grow into. It won’t always be tidy, but it will be honest.
This Month’s Theme: Connection
Connection has become something of a buzzword — but it matters more than ever. Not just connection in the algorithmic sense, but in the deeper way. The kind that builds trust, loyalty, and shared momentum.
We’re turning the lens outward and bringing in more of the voices that shape our world. That means creative collaborators, founders we admire, experts who challenge the status quo, and friends of Dandy who are part of this evolving ecosystem.
You’ll see more conversations — not interviews, but proper exchanges. You’ll see founders talking about burnout, creators talking about staying sane online, experts explaining why things work (or don’t). You’ll see real people in real life, using the things we talk about — not just staged product shots, but context.
And you’ll see me. More than you have before. Writing these dossiers, yes, but also showing up more day to day — sharing thoughts, asking questions, not always knowing the answers but being open about the process.
What You’ll See More Of This Month
Unfiltered founder thoughts, here and across our channels. Less strategy, more substance.
Behind-the-brand content that actually shows what goes into growing a small business in this space — from the tools we use to the mistakes we’ve made.
The return of a curated Dandy, but more considered. Every pick comes with a reason.
The Dandy Verdict — honest takes on what’s worth it, what’s overhyped, and what might surprise you.
Dandy Devotion — our inner-circle favourites. The things we keep going back to, no matter what else we’re testing.
Bite-sized wellness wisdom — practical, no-nonsense, easy to use in real life.
Guest voices that add depth, not just noise. People with something to say, and the experience to back it up.
A Final Thought
The past few months have been about building the bones of this brand. Quietly, consistently, putting foundations in place. Now, it’s time to stretch out. To flex a little. Not in a flashy, look-at-us way — but in the sense of settling into who we are, and what we want to stand for.
Dandy was never meant to be just a wellness platform. It was meant to feel like a trusted voice in your corner. A friend with good taste. A filter you could rely on. And now, more than ever, that feels worth doubling down on.
This month is just the beginning. There’s a lot more to come — new formats, new series, new collaborators. But it’s all rooted in the same intention: to bring more clarity, more connection, and more humanity to this space.
Thank you for being here. Whether you’re a longtime follower or just finding us now — I’m glad you’re part of it.
Until next month
Harriet x
