When writer and magnetism coach Amber Lyon first started wellness brand Modern Mind back in 2020, she had no idea that it’d become just as big as it has within the mindfulness community. 

She’d moved to New York City from New Zealand to work as a model and was feeling overwhelmed with the transition when the seedling idea of it was first planted.

“I’d missed a casting because I’d gotten lost on the way,” Amber explains. “I was sat in a café, I was upset, and I pulled out my phone and wrote something out as a way of sort of digesting and alchemising what was going on within me. I started to think that it was something that might resonate with others and help others – and that was really the seed of the whole thing.”

The Instagram page that followed has now attracted a like-minded followship of almost 250,000 – and Modern Mind has evolved into a reflective and energetic space, dedicated to implementing tools and practices that can help us to cultivate our best lives with ease and authenticity. 

“At every stage of life, we have to face something new,” says Amber. “And with something new comes new parts of ourselves that we discover. My returning question is: how can we do that with more grace, more joy, and more compassion for ourselves?”